![]() It is possible to display the logo in a pre-existing font, or else it can be customised to suit a company’s specific needs. When people talk about logo design, they usually think about logotypes because of the name. Examples include Pinterest, eBay, Yahoo, Coca-Cola and Google. What is a Logotype?Ī logotype refers to words or the name of a business designed in a particular way. It should also be visually unique and instantly identifiable. However, your logo needs to be memorable to you and your target market. Most importantly, it needs to tell your audience exactly who you are and what you offer. It may seem like a simple concept, but many things need to happen with your logo before it’s ready to be used. If you’ve been working in advertising or marketing for a while, you probably already know that your logo should be the first thing that greets visitors to your website. When designing a logo, it’s a good idea to take some time to think about what you want to communicate to the viewer. For example, a good logo design has a solid focal point and makes a bold visual statement. The design elements should all work together to create an overall impression. You may also like: 5 SEO Metrics to Track: How Successful Is your SEO Campaign? Too much space can make a logo look uninteresting. Be careful when using negative space in a logo. Use colours that are pleasing to the eye, and avoid using bright or primary colours. ![]() When designing a logo, it’s a good idea to use various colours. It creates a feeling that you can trust the company and the products you buy from them. It should communicate who the company is and its products or services.Ī well-designed logo gives a brand an image and personality unique from other brands. For example, you can use it to promote a new product or service, remind consumers about the company’s mission statement, or inform customers about the benefits of buying from you.Ī good logo should be easy to recognise. It can also be a way to get your point across. You can use it for a wide range of purposes.Ī logo can be seen as an indication of professionalism. A logo is a symbol that represents your business. This is the mark that represents a brand. ![]() Most companies have a corporate design or logo that identifies them.
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